On the 4th (local time), CNN Business reported that ŌĆ£Netflix is doubling down on Asia with K-dramas and mobile-only deals.ŌĆØ They added that Asian shows including South KoreaŌĆÖs Kingdom have appeal worldwide, being ŌĆ£breakout successes around the globe.ŌĆØ It was also highlighted that ŌĆ£regional viewership for Korean content quadrupled last year compared to 2019.ŌĆØ According to this article, Netflix has invested about 2.24 trillion won (approximately 2 Billion USD) in Asian content alone over the course of three years since 2018. On the 8th, Netflix cited the said article, stating that ŌĆ£Korea is strengthening its position as the global content powerhouse.ŌĆØ The streaming platform also mentioned the continued investment in Korean contents through the global online video service (OTT), the explosive growth of Korean webtoons, and the increased demand for indoor entertainment due to the spread of COVID-19 as the reasons behind its success. After Netflix entered the South Korean market in 2016, it started to create original content in the country including Kingdom, Sweet Home. Dramas such as Extracurricular, Kingdom: Ashin of the North, and Glitch are currently in the process of production. ┬Ā Source (1)
